Boston, MA

Why Convention Media in Boston?

• Strong coverage around all the convention centers
• The Boston DMA ranks fifth in the U.S., an essential market for any regional or national buy.*
• Each taxi generates 5,071 daily impressions, resulting in a low CPM of under $1.75. With 1700 Taxi Tops, Taxi Media dominates Metro Boston offering a high level of visibility and coverage in the city center.
• Clear Channel Taxi Media allows advertisers to divide Metro Boston into nineteen different zones; allowing clients the ability to purchase general market showings or target specific zones for effective and efficient media buys.
• Taxis provide coverage in the most elusive areas for out of home buyers.

Market Facts

With a population of over six million, Metro Boston is the number five DMA* in the country making it a commanding media market. Boston welcomes more than 10 million visitors each year from all over the world. Tourism is one of Boston’s largest industries. The world-renowned Freedom Trail, an integral part of the U.S. history, traverses the city. Boston is rich in history, commerce, culture, and visitor activities. Other key industries include, technology, financial services, health care, and higher education. Boston can justifiably be called the hub of the six state New England region. The city also boasts a youthful population. Some 250,000 students attend 60 different universities and colleges*, including the famous MIT and Harvard. For the sports minded Boston has it all. From the Boston Celtics, and the neighboring New England Patriots, to the 2004 & 2007 World Champion, Red Sox.

Taxi Coverage

• Haynes Convention Center
• Boston Convention & Exhibition Center
• Logan International Airport
• Downtown
• Beacon Hill
• Harvard
• Newbury Street
• Fenway Park
• MIT
• Financial district
• Back Bay
• Worcester
• Freedom Trail
• Quincy Market